Associate Professor in Southwestern University of Finance and Economics, mainly responsible for the course of "Financial Service Marketing"
Refereed Publications
Journal Article
[1]Finance and Economics:Local Government Debt: Sbprime Mortgage Crisis in China;2013.09
[2]China Finance:Countermeasures to China Farmers Small Loan: Discussion Starting from Mohammed. Yunus, the Nobel Peace Prize Winner;2007.01
[3]Rural Economy:The Issues of Agriculture in Sustainable Economic Development of China;2006.12
[4]Marketing Herald:Financial Development in State-owned Commercial Banks:Service Marketing and Brand Promotion ;2006.10
[5]Marketing Herald:The Way of Financial Development in State-owned Commercial Banks;2006.05
[6]Science & Technology for China's Mass Media:A Discussion on Chinese Media Products from Super Girls ;2006.10
[7]The North media:Chinese Media Identity: From the Operation of Super Girls;2006.04
[8]Finance and Economics:Personal Investment: Driving Force of Financial Innovation in China;2005.06
[9]Rural Economy:Labor Export in Western China;2004.12
[10]Rural Economy:Economic Reflections on Three Rural Issues ;2004.10
[11]Financial Computer of China:Application of Decision Tree Method in Bank Customer Credit Evaluation;2003.12
[12]Financial Computer of Huanan:Logistic Analysis of Factors of Customer Credit Risk;2003.10
[13]Finance and Economics:Solutions for the Security System of the Bank E-commerce;2002.06
[14]City Development and Reform:The Evaluation of Listed Companies in Sichuan Province at the End of the 20th Century;2000.03
[15]Economic Review:The Improvement of China's Security Market Structure and its Expansion;1999.11
[16]The Way to Wealth :China Enterprises: the Sun and the Meteor;1997.01
[17]Economic Review:The Price of Agricultural Products and Inflation;1996.01
[18]Reform of the Economic System:Agricultural Issues in the Process of China's Industrialization;1996.06
[19]Finance and Economics:The Development of Sichuan Township Enterprises: Challenges and New Ideas;1995.01
[20]Rural Economy:A Few Ideas on the Township Enterprises;1995.04
[21]Reform of the Economic System:The Hierarchical Structure of Rural Industrial Enterprises;1995.05
[22]Economic News:Nobel Economics Winner and Theory of Game;1995.11
Research Projects
[1]The subject of the Ministry of Rural of State Council Development Research Center ,"Research on the Financing Problem of Small and Medium-sized Enterprises";In Progress
[2]The 10th "Five-Year" Key National Projects of Science and Technology, "The Electronic Banking System";2003 (Completed)
[3]Philosophy and Social Science Rojects in Sichuan Province, "Study on Farmers and Township Enterprises Financing Problem of Sichuan";In Progress
[4]School Subject, China Media and its Marketing: Viewing from the Operation of the "Super Girls";2007 (Completed)
[5]The Subject of the Ministry of Rural, "The Effect of Migrant Workers from Midwest Rural Area of China on Income of Farmers";2002 (Completed)
[6]The subject of the Ministry of rural, "Research on Credit Guarantee for Township Enterprise";2001 (Completed)
[7]Financial Center Project; "Research on Development of Capital Market under the Condition of Knowledge Economy";2001 (Completed)
[8]"211" project; "Research on the Strategy of Development of our Country's Knowledge Economy";2000(Completed)
[9]Key project inSichuan Academy of Social Sciences; "Study on the Basic Characteristics and Countermeasures of the New Stage of Agricultural Development in China"2000(Completed)
[10]School subject; "Research on the Development of Investment Fund";1997(Completed)
[11]School subject; "Recreating the Relationship Between banks and Enterprises and Promoting Enterprise Reform";1999(Completed)
[12]Research project of People's Bank of China; "Study on the Problem of the Standardization and Supervisionand in China Securities Market";1999(Completed)
[13]"211" project; "The Research on Normative Operation of Rural Fund Cooperation";1996(Completed)
[14]School subject; "Countermeasures for Township Enterprises on the New Level in Sichuan Province";1995(Completed)
[15]Key project Sichuan Province; "Researching on How to Promoting Technology Progress of Town and Township Enterprises in Chengdu";1994(Completed)
Academic Book Authored
[1]Southwestern University of Finance and Economics Press:The Study of Personal Financial Problems in the Economic Development of Chinese;2009
[2]Chengdu: Southwestern University of Finance and Economics Press:Economics of Securitization;1996
[3]Chengdu: Southwestern University of Finance and Economics Press:Stock Cooperative Economy;1997
[4]Democracy and Construction Press:The Joint-stock Restructuring Operation;1998
[5]Chengdu: Southwestern University of Finance and Economics Press:Operation and Management of Agricultural Bank, Agriculture Development Bank, Rural Cooperative Bank;196.08
[6]Chinese Planned Economy Press:Nobel Economics Laureate Interview- Comments on Chinese Economy and Economic Development;1995
[7]Study on Western Expansion of China;2000.03
