Financial Management, Doctoral supervisor, Southwestern University of Finance and Economics
Refereed Publications
Journal Article
[1] Technology Progress and Policy（CSSCI）:Application of Marketing Resources Efficient Allocation in a CRMStrategy;2005
[2] Statistics and Decision（CSSCI）:The Impact of the Relation Quality and Relation Type Combination on Relation Value;2006
[3] China's Industrial Economy（CSSCI）：An Empirical Study of the Correlations between Price Promotion and D&B Loyalty；2006
[4] Marketing Science:An Empirical Study of Investment Value of Chinese Guanxi;2006
[5] Forecast（CSSCI）:Analysis of the Internal Mechanism in the Impact of Win Back Srategy on Consumer Behavior;2007
[6] Management World（CSSCI）:A Comparative Study of the Value of the Relationship Between Investment and Price Promotions;2007
[7] Statistics and Decision（CSSCI）:The Impact of Win Back Strategy on Manufacturers' Performance ;2007
[8] China Industrial Economics（CSSCI）:Research on Consumer Behaviors for Cognitive versus Affective Loyalty;2008
[9] Research Management（CSSCI）:A Comparative Study of the Impact of Win Back Strategy on Customer Loyalty;2009
[10] Management World（CSSCI）:Remedies for Customer Satisfaction When Poor Staff Attitude or Unfair Price Occur;2009
[11] Forecast（CSSCI）:Countermeasures of the Collapse and Reshape of Consumer Confidence in the Brand;2010
[12] Nankai Business Review（CSSCI）:An Empirical Study: How CRM Win Back Strategy Influence Consumer Satisfaction and Share of Wallet;2009
[13] Economics Perspectives（CSSCI）:Literature Review: the Research on Optimal Size of Government ;2011
[14] Management World（CSSCI）:The Impact of Remedial Time and Personal Characteristics on the Performance of Recovery;2011
[15] Journal of Internet and Enterprise Management（EI）:The Dynamics of a Virtual Community during a Natural Disaster: A Network Analysis, International;2012
Research Projects
[1]Excellent Living Index in Modern Garden Cities (RMB50,000.00);2010/03 - 2010/10
[2]Strategic Planning of Urban Development of Nanxi Village (RMB800,000.00);2009/02 - 2010/06
[3]Research on Brand Development Strategy of Service Industry of Chengdu City (RMB90,000.00);2009/12 - 2010/09
[4]The Development Strategy of Luolong Industrial Park in Yibin (RMB1,000,000.00);2009/08 - 2010/08
[5]The Development Strategy of the Food Industry in Nanxi Village(RMB680,000.00);2010/04 - 2010/08
[6]The Development Strategy of International Panda High-end Tourist Resort (RMB150,000.00);2010/08 - 2010/09
[7]The Service District Distribution Plan of Xindu（RMB150,000.00);2010/04 - 2010/06
[8]Nanxi Village Street Naming Plan (RMB50,000.00);2011/08 - 2011/10
[9]Strategic Positioning of Nanhe Zutuan Real Estate Project in Nanhe, Guangyuan (RMB230,000.00);2011/09 - 2011/10
[10]The Development Strategy and Industrial Planning of Hesheng Town in Wenjiang District (RMB300,000.00);2011/09 - 2011/10
[11]Southwestern University of Finance and Economics University-Level Project (Psychology and Behavior of Victims After Earthquake) (RMB3,000.00);2008/09 - 2008/12
[12]Southwestern University of Finance and Economics University-Level Project (Study on the Evolution and Remodeling Consumer Brand Trust) (RMB6,000.00);2010/03 - 2010/03
[13]Higher Education Institution Young Teachers Foundation Support (RMB50,000.00);2012/09 - 2013/09
[14]Trimeresurus Tea Brand Research and Promotion (RMB50,000.00);2012/06 - 2012/09
[15]China Langjiu Brand Promotion Plan (RMB50,000.00);2012/06 - 2012/09
[16]Daying Village Cultural Industry Park Investment Attraction Manual;2012/02 - 2012/08
[17]Daying Village National Cultural Industry Park: National Model Demonstration Zone Application Feasibility Study;2012/02 - 2012/06
[18]The development and feasibility study of rare and precious timber of Daying Village;2012/02 - 2012/06
[19]The Development and Feasibility Study Report of Ecological Agriculture in Daying Village;2012/02 - 2012/06
[20]The Development and Feasibility Study Report of Cultural Industry Park in Daying Village (RMB1,600,000.00);2012/02 - 2012/04
[21]Agricultural Bank of China Credit Process Optimization (RMB1,000,000.00);2011/12 - 2012/03
[22]Southwest Food Logistics Industrial Park Feasibility Study Report (RMB100,000.00);2011/12 - 2012/03
[23]Southwest Food Logistics Industrial Park Investment Attraction Planning (RMB150,000.00);2011/12 - 2012/03
[24]Southwest Food Logistics Industrial Park Plan and Controlling Detailed Planning Report (RMB680,000.00);2011/12 - 2012/03
[25]Natural Science Foundation (The Model of the Matching of Remedial Time and Coping Strategy) (RMB189,000.00);2011/01 - 2012/12
Academic Book Authored
[1] China Machinery Industry Press: Financial Marketing;2010
[2] China Machinery Industry Press:Financial Services Marketing ;2010
[3] China Machinery Industry Press:Market Research Methods and Applications;2012
